Expertise

Offering Development and Data/Tech Partnerships
Developing and structuring service offerings, to align with market needs and regulatory compliance, ensuring differentiation. Integrated partnerships that power and enhance offering, drive revenue, and create long-term value through ecosystem collaborations.

Pricing and Positioning
Crafting SaaS/PaaS pricing models that reflect value while optimizing revenue with expertise in annual/multi annual subscription and consumption based licensing models. Clear positioning strategies that differentiate offerings in the market based on product features, market research and knowledge.

GTM
Designing and executing go-to-market strategies (0-1) that encompass market segmentation, ICP, value proposition articulation, sales enablement, demand generation. Driving cross-functional alignment between commercial and operations to accelerate adoption and market penetration.
Track Record
End to end product strategy and GTM at two tech startup unicorns; Strategy and commercial operations at three Fortune 500 companies
8+ years in data/AI use cases, business case development and commercialization

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